모바일앱 여행상품 특성이 재이용의도에 미치는 영향

• 영문명: Effect of Mobile travel application characteristics on intention of reuse: focus on the mediation effect of trust and attitude.
• 발행기관: 관광경영학회
• 저자명: 이세훈 김종성
• 간행물 정보: 『관광경영연구』제24권 제4호, 457~480쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.07.31

영문 초록

The purpose of this study is to investigate the structure relation of mobile travel application characteristics, trust, attitude, intention of reuse. Data collection was conducted from 2019 December 1 to 2020 January 31. A total of 500 of the on-line questionnaires were distributed and 450 were used statistical analysis. To verify the proposed research hypothesis using AMOS 23.0. The result of this study as follows. First, informational availability, convenience, entertainment, security of mobile travel application characteristics showed significant effects on mobile travel application trust. Also informational availability, convenience, security of mobile travel application characteristics showed significant effects on mobile travel application attitude. Second, convenience of mobile travel application characteristics showed significant only effects on mobile travel application intention of reuse. Third, trust of mobile travel application showed significant effects on attitude and intention of reuse. Also, attitude of mobile travel application showed significant effects on intention of reuse. Fourth, trust and attitude of mobile travel application have a mediation effect. Based on the results of this statistical analysis, the marketing implications were provided to the mobile travel application manager.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Mobile travel application Trust Attitude Intention of reuse