항공사 상용고객우대제도에 따른 관계혜택이 몰입에 미치는 영향

• 영문명: The Effect of Relationship Benefits from Airline Frequent Flyer System on Immersion
• 발행기관: 관광경영학회
• 저자명: 김정희
• 간행물 정보: 『관광경영연구』제24권 제4호, 93~116쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.07.31

영문 초록

In this study, we investigated the differences in the relationship benefits according to the frequent flyer program of airlines. The relationship between relationship benefits and immersion was identified.In order to achieve the purpose of this study, a questionnaire was conducted for airlines’ passengers with boarding experience in the last two years. A total of 402 questionnaires were distributed, and 386 samples were analyzed using SPSS for Window Version 21.0.The results of regression analysis between variables for hypothesis testing are as follows. First, according to the frequent flyer program, the verification for differences in relationship benefits, consisted of one main hypothesis. As a result of the analysis, depending on whether or not to join the frequent flyer program, the psychological benefit was more recognized than the non-subscription. Second, as a result of analyzing the effect of relationship benefits on immersion, all three factors which are social, economic, and psychological benefit, had significant influence on emotional immersion. Economic and psychological benefits were found to have a significant effect on computational immersion.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

Airline Frequent Flyer System Relationship Benefits Immersion Airlines