국내외 의료관광컨벤션 참가자의 파급효과 인식과 행사성과, 지지도 차이에 관한 연구

• 영문명: The analysis on perception gap of the impact of convention, event performance and support between domestic and foreign convention participants
• 발행기관: 관광경영학회
• 저자명: 엄문연 김은진 윤영혜
• 간행물 정보: 『관광경영연구』제24권 제5호, 409~426쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.09.30

영문 초록

Recently each local government has been greatly emphasized on regional development through MICE industry and making great effort to develop local specialized convention products with regional specialized and strategic industry. The research on impact of convention is mainly conducted on economic impact, yet there has been a lack of research on other values such as social and brand which cannot be converted financially. Thus, this study examines how domestic and foreign convention participants are aware of the impact of convention, event performance and support. It also aims to verify the relationship among them. The results of a survey of 212 participants in Seongnam International Medical Tourism Convention 2019 indicate that there are three components including economic, social, and image factors. There are significant differences in perception between domestic and foreign convention participants. It also shows that the impact of convention have significant effect on event performance and support. Theoretical and practical implications are considered.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 성과분석

Ⅴ. 결 론

참고문헌

키워드

medica touris convention impac o convention Socia impact performance support