관광경험에 따른 관광지의 위험지각, 선호도, 방문의도의 영향관계 차이 분석

• 영문명: Analyzing of the Difference in the Influence Relationship between Perceived Risk, Preference, Visiting Intention According to Tourism Experience: Focused on Daegu Metropolitan City
• 발행기관: 관광경영학회
• 저자명: 권해윤 원지영
• 간행물 정보: 『관광경영연구』제24권 제6호, 465~485쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.11.30

영문 초록

The purpose of this study was to analyze the difference in the influence relationship between perceived risk, preference and visiting intention according to tourism experience. To accomplish the purpose, data were collected using on-line and on-site survey by tourist consumers from June 22 to July 2, 2020. Several statistical techniques (i.e. exploratory factor analysis, reliability test, ANOVA with a post hoc Bonferroni, multiple liner regression and univariate analysis of variance) were used to analysis the data collected. The results revealed that the sub-variable (e.g., physical risk) of perceived risk was not significantly related with tourism preference, but the other sub-variables (e.g., functional risk, economic risk) of the perceived risk were found to have a partially significant effect. Moreover, the relationship between the sub-variable (e.g., functional risk) of perceived risk and preference was partially significant, and also their relationship was moderated according to the types of tourism experience. Thus, these findings suggest that it is necessary to establish a promotional strategy that can provide utility and value for tourists' time investment and expenditure by re-introducing tourism products and services that can renew their aspect as a tourist destination. Also, it is important to minimize negative emotions and attitudes toward tourist destinations to induce tourists' tourism behavior. To do so, local autonomy and governments make more efforts not only to develop tourism products that can satisfy the needs of tourist consumers, but also to provide information about tourism destination that can promote the psychological stability of tourists.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

Perceived Risk Preference Visiting Intention Tourism Experience