소셜 빅데이터를 활용한 일본관광에 대한 인식 변화 분석

• 영문명: Changes in Perception Pertaining to Japan Tours in Korea Using Social Big Data Analysis: Focusing on Japanese Products Boycott Campaign in Korea
• 발행기관: 관광경영학회
• 저자명: 고진현
• 간행물 정보: 『관광경영연구』제24권 제6호, 1~20쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.11.30

영문 초록

This study collected and analyzed words related to the keyword ‘Travel to Japan’ and recognized changes before and after the incident, focusing on the boycott of Japanese products in Korea caused by the trade dispute between Korea and Japan in August 2019. In the second half of 2019, when the boycott was in full swing, related words such as ‘cancellation’ and ‘boycott’ were found to be high in frequency and it is believed that they canceled or changed their visits to Japan due to the outbreak of the boycott. What is noteworthy is that even during the boycott, words related to travel to Japan during the normal period continued to appear, and it was inferred that visits to Japan were maintained in terms of individual selective purchases. In the first half of 2020, the words related to COVID-19 such as ‘Corona’ and ‘self-quarantine’ were high, instead of words related to the boycott. Furthermore, words such as 'memory', 'remembrance', 'last year' appeared mostly higher due to immigration restrictions between Korea and Japan to prevent the spread of COVID-19. These results can be interpreted that when negative information is encountered through natural disasters or accidents but still Korean tourists consider Japan to be an attractive destination.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결 론

참고문헌

키워드

Japan tour Boycott COVID-19 Big data Text mining