SNS 여가 정보 탐색이 대학생의 여가 경험과 여가 만족에 미치는 영향에 관한 연구

• 영문명: Effects of Leisure Information Search Behavior on Leisure Experience, and Satisfaction among College Students
• 발행기관: 관광경영학회
• 저자명: 김정은 박희정
• 간행물 정보: 『관광경영연구』제24권 제7호, 633~653쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.12.31

영문 초록

The purpose of this study was to investigate the impact of leisure information search behavior through SNS(Social Network Service) on leisure experience, and satisfaction among college students who were registered in 3 different universities located in Busan, Republic of Korea. Self-administered questionnaire survey was utilized and total of 350 samples were analyzed to achieve the goal of this study. The results of this study showed that the SNS(Social Network Service) information search behavior partially influenced the leisure experience. The positive relationship between leisure experience and leisure satisfaction, as well as the positive relationship between SNS(Social Network Service) information search behavior and leisure satisfaction was found based on the analysis. Based on the results of this study, more diverse leisure activities required to be developed to meet the needs of the college students. It could be also essential that leisure marketers need to consider SNS(Social Network Service) as a way of communication channel for university students to participate in the leisure activities.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

SNS(Social Network Service) Information Search Behavior Leisure Experience Leisure Satisfaction College Students