항공사 상용고객우대제도의 혜택이 지각된 가치와 지속사용의도에 미치는 영향

• 영문명: The Effect of Benefits from Airline's Frequent Flyer Programs on Perceived Value and Continuance Intention
• 발행기관: 관광경영학회
• 저자명: 한지숙
• 간행물 정보: 『관광경영연구』제24권 제7호, 493~512쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.12.31

영문 초록

The purpose of this study is to analyze the mediating effect of perceived value of relationship between benefits of airline frequent flyer programs and intention to use those continuously along with differences by grades of its members. The empirical data of study was collected through an online survey of participants who have used airline frequent flyer program for one year, and the hypothesis was tested by using Part 236. Hypothesis 1, 2, and 3 were adopted to show positive effect with all variables in the verification of relationship between benefits of the programs and perceived value, along with intention of its continuous usage. Comparative analysis on differences among grades was conducted in terms of benefits, perceived value, and intention of continuous use of existing programs. As a result, there is a partial mediating effect of perceived value between benefits of the programs and the intention of its continuous usage. Also, by analyzing differences between groups by grades, it has been shown that there were significant differences among those groups. In conclusion, it is crucial for airlines to consider customer segmentation to establish differentiated strategies.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Frequent Flyer Programs Perceived Benefit Perceived value Continuance Intention