지역축제 특성에 따른 방문객 만족도와 소비지출의 차이 연구

• 영문명: A Study on the Differences Between Visitor’s Satisfaction and Consumption Expenditure According to the Characteristics: Focused on the Culture and Tourism Festival
• 발행기관: 관광경영학회
• 저자명: 김재호
• 간행물 정보: 『관광경영연구』제24권 제7호, 91~112쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.12.31

영문 초록

The purpose of this study is to empirically analyze the differences between visitor satisfaction and consumption expenditure according to the characteristics of the Culture and Tourism Festival. Through this, we can draw out the implications of festival policy. The study was conducted on 40 selected cultural and tourism festivals from 2013 to 2018. Statistical analysis of the data was performed using ANOVA. Accordingly, visitor satisfaction according to the characteristics of the Cultural Tourism Festival showed differences in the type of festival and the festival area. In addition, consumption expenditure showed differences in all areas. Based on these analysis results, some suggestions were made to enhance the visitor satisfaction and consumption expenditure of festival. First, it is necessary to use the story to improve the traditional history festival. Second, it is necessary to cultivate manpower and strengthen expertise to enhance the satisfaction of the cultural tourism festival. Third, it is necessary to strengthen the connection between the festival site and the surrounding resources. Fourth, various promotional marketing is needed to attract foreign visitors. Finally, it is necessary to discover programs to increase the topic of the festival.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 연구결과

Ⅴ. 결 론

참고문헌

키워드

Culture and Tourism Festival Visitor Satisfaction Consummer spending Festival Type Festival Grade