문화계발이론과 확장된 계획행동이론을 적용한 테마파크 방문객의 행동의도 연구

• 영문명: A study on the behavioral intention of theme park visitors applying the theory of cultural development and theory of expanded planned behavior
• 발행기관: 관광경영학회
• 저자명: 김규완 하정우
• 간행물 정보: 『관광경영연구』제24권 제7호, 23~47쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.12.31

영문 초록

This study is aimed to understand the leading experience features of character experiencing visitors in the theme parks. To investigate the intrinsic and extrinsic behavioral motives, differences between the expanded planned behavioral factors and recognition on the behavioral intention by the social media usages and intrinsic factors to affect the behavioral intention were confirmed, applying the theory of cultural development and the theory of expanded planned behavior. First, upon the t-test results on the expanded planned behavioral factors among the groups that used the social media classified by using hours and video watching hours of social media, significant differences of responses were found only the upper and lower groups of watching hours. Second, upon the regression analysis by models on the behavioral intention of expanded planned behavioral factors, all the variables except the attitude to the behaviors showed the significant impact in the expanded model using all the variables, and the influential power showed in the order of attachment and prior knowledge; and perceived behavioral control and subjective norms. The study results are anticipated to be used as the fundamental data to suggest the new development direction of the event spots and tourist attractions that faced the limitations on the motivation of revisits as well as contents.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Theory of Cultural Development Theory of Expanded Planned Behavior Behavioral Intention Theme Park Visitors SNS