외래관광객의 쇼핑 체험요소가 만족도, 정서적 몰입에 미치는 영향

• 영문명: Examining the Impact of Effects on Experience to Foreign Visitors' Satisfaction and Affective Commitment: Pine & Gilmore's Experience Economy Perspective
• 발행기관: 한국관광학회
• 저자명: 장윤영 서원석
• 간행물 정보: 『관광학연구』제38권 제10호, 199~219쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

This research aims to discover the influence of experience factors (Entertainment, Educational, Escapism and Esthetic) on foreign visitors’ shopping experience in Korea. This study examines the effect of experience on foreign visitors’ satisfaction and affective commitment. Data from 127 valid samples out of 150 foreigners who visited Seoul were obtained and empirically tested and analysed using SPSS 18.0 and AMOS 18.0. The results show that the entertainment and escapism experience has positive effect on foreign visitors’ satisfaction; whereas educational and esthetic experience has an insignificant effect. Furthermore, the result shows that satisfaction has positive effect on affective commitment. This research findings have managerial implications and further future research is required.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 실증분석결과

V. 결론 및 시사점

참고문헌

키워드

체험경제 4Es 만족도 정서적 몰입 Experience economy Entertainment Educational Escapist Esthetic Satisfaction Affective commitment