캠핑장 서비스스케이프가 지각된 가치와 만족도에 미치는 영향

• 영문명: Servicescape and Its Impact on Perceived Value and Satisfaction in a Camping Site
• 발행기관: 한국관광학회
• 저자명: 유광민
• 간행물 정보: 『관광학연구』제38권 제10호, 33~56쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

This study explores the implication of campsite environmental development and management plan by analyzing the relation between physical, social, natural 'servicescape' and customer's perceived value, satisfaction, behaviour intention and the validity of the model that treat the physical, social, natural 'servicescape' as the individual constructs. Analysis confirms the current model has both convergent and discriminant validity. And convenience in the physical servicescape, staff in the social servicescape, fascination and compatibility in natural servicescape influence on customers' satisfaction and perceived values, strongly rather than other factors. Perceived values all have an effect on customers' satisfaction and behavioural intention. This study suggests that strategies to increase the attractiveness and the convenience of the physical environment, the staffing of social servicescape, increase the element of fascination and compatibility of the natural servicescape, are the main priority in developing and managing camping sites with competitiveness.

목차

I. 서론

II. 이론고찰

III. 연구방법

IV. 분석

V. 결론

참고문헌

키워드

서비스스케이프 자연적 서비스스케이프 사회적 서비스스케이프 지각된 가치 Servicescape Natural servicescape Social servicescape Perceived value