CIT를 이용한 소비자의 외식 정보 이용 경험에 관한 연구

• 영문명: Understanding the Eating-out Information Use Experience Using Critical Incident Technique: Focus on Comparison among Media
• 발행기관: 한국관광학회
• 저자명: 차성미 이혜원
• 간행물 정보: 『관광학연구』제38권 제8호, 345~367쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.10.31

영문 초록

This study shows that consumers' positive and negative experiences in eating-out information from media sources using the Critical Incident Technique(CIT). In order to assess the consumer experience toward three different media(broadcasting, web and printed media), face-to-face interview was conducted. The samples were consisted of 100 respondents, and the contents of interview scripts were categorized as positive and negative critical incidents. In positive critical incidents, we collected the five major factors in the broadcast media, five major factors in the web media, and three major factors in the printed media. In negative critical incidents, we collected the five major factors in the broadcast media, four major factors in the web media, and four major factors in the printed media. Findings indicated that media should provide eating-out information using different communication strategy according to media types.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 분석결과

V. 결론

참고문헌

키워드

중요사건기법 긍정적 경험 부정적 경험 외식 정보 매체 Critical incident technique Positive experience Negative experience Eating-out information Media