커피전문점 이용자의 감성적소비가치가 소비성향 및 행동의도에 미치는 영향

• 영문명: The Effects of Emotional Value of Consumption of Coffee Shop Users on Their Consumption Propensities and Customer Behavioral Intentions
• 발행기관: 한국관광학회
• 저자명: 안세희 명소형 윤덕인
• 간행물 정보: 『관광학연구』제38권 제8호, 271~293쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.10.31

영문 초록

This study aims to identify empirical effects of emotional values of consumption of coffee shop users on their consumption propensities and show how these affect consumer behavioral intentions. The sample of this study was adults over 20 years old who had experience using coffee shops, and they were asked to answer according to the questionnaire which was modified after a preliminary investigation. The statistical processing of collected data was conducted by the SPSS 18.0 program to accomplish the purposes of the research. The results show that emotional values of consumption of coffee shop users affect their consumption patterns and behavioral intentions on the store as well. This study provides coffee shop managers with guidance to consider priorities of emotional consumption values to make their consumers have amicable behavioral intentions. It also suggests working-level strategies giving a deep understanding about the role of consumption propensities to have impact on customer behavioral intentions. It is required to observe emotional consumption values carefully and respond appropriately to minimum expectations of coffee shop users because consumption propensities impact directly on customer behavioral intentions.

목차

I. 서론

II. 이론적 배경

III. 연구모형과 가설설정

IV. 연구설계

V. 연구결과

VI. 결론

참고문헌

키워드

감성적 소비가치 소비성향 행동의도 커피전문점 Emotional value of consumption Consumption propensity Customer behavioral intention Coffee shop