이용자 동기요인과 네트워크 외부성이 SNS 외식정보공유에 미치는 영향에 관한 연구

• 영문명: The Effects of Individual Motivation Factors and Network Externalities on Satisfaction in Restaurant Information Sharing on SNS
• 발행기관: 한국관광학회
• 저자명: 강지원 남궁영
• 간행물 정보: 『관광학연구』제38권 제8호, 203~225쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.10.31

영문 초록

Information sharing on SNS has been acknowledged as an essential element for businesses recently. The purpose of this study was to identify the effects of individual motivation factors and network externalities factors on satisfaction in restaurant information sharing on SNS. A total of 529 questionnaires were collected from participants who had shared restaurant information on a SNS within the last month. The results were as follows. First, individual motivation factors and network externalities significantly influenced perceived enjoyment and satisfaction in restaurant information sharing on SNS. Second, perceived enjoyment significantly influenced satisfaction in restaurant information sharing on SNS. These findings suggest that SNS managers need to satisfy individual motivations and enhance SNSs' network alities in order to deliver enjoyable experiences in restaurant information sharing on SNS.

목차

I. 서론

II. 이론적 배경

III. 연구 설계

IV. 연구결과

V. 결론

참고문헌

키워드

SNS 외식정보공유 이용자 동기요인 네트워크 외부성 지각된 즐거움 Social networking site Restaurant information sharing Individual motivation factors Network externalities Perceived enjoyment