의료관광 목적지에 대한 심리적 거리가 지각된 위험과 구매의도에 미치는 영향

• 영문명: Impacts of Psychological Distance for Medical Tourism Destination on Perceived Risk and Purchase Intentions: A sample of Potential Medical Tourists from Japan and China
• 발행기관: 한국관광학회
• 저자명: 유숙희 권유홍
• 간행물 정보: 『관광학연구』제38권 제7호, 239~260쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

The purpose of this study was to investigate the effects of psychological distance for medical tourism destination on perceived risk and purchase intentions when consumers consider the medical services abroad. For this aim, the survey was administered to 453 potential medical customers from Japan and China. The data was analyzed with structural equation model (SEM). The results are as follows: First, cultural environmental differences in the psychological distance of consumers impacted on physical, financial, temporal, and socio-psychological risks, while politico-economic differences affected physical, performance, financial, and socio-psychological risks. Second, physical and temporal risk had a significant influence on purchase intentions The psychological distance is a relative and subjective feeling of consumers, not an objective and accurate appraisal. However, it clearly exists in the decision-making process of medical tourists while working as the antecedent which increases perceived risk and reduces purchase intentions.

목차

I. 서론

II. 이론적 고찰

III. 연구방법

IV. 분석결과

V. 결론

참고문헌

키워드

의료관광 심리적 거리 지각된 위험 구매의도 Medical tourism Psychological distance Perceived risk Purchase intentions