의료관광객의 심리적 거리 지각에 관한 탐색적 연구

• 영문명: An Exploratory Study on Medical Tourists' Perception of Psychic Distance: Focused on Japanese and Chinese Medical Tourists
• 발행기관: 한국관광학회
• 저자명: 유숙희 권유홍
• 간행물 정보: 『관광학연구』제37권 제10호, 183~203쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

The purpose of the study was to explore the perception of psychic distance of medical tourists towards medical tourism destinations. With this aim, focus group interviews were conducted with Japanese and Chinese medical tourists who experienced medical care in Korea. All interviews were recorded and transcribed, and data were analyzed using qualitative content analysis. Four themes emerged from the analysis: cultural differences, positive feelings about a host country, evaluation of the level of medical treatment, and geographical proximity to the medical tourism destination. Medical tourists perceive the lower psychic distance when they feel less cultural differences between home and a host country, when they have more positive feelings about a host country, when they trust the medical systems of a host country, and a host country is closer geographically to their home. The results of the study demonstrate that psychic distance is subjective and comparative feelings towards a destination; at the same time, each construal level can vary as psychic distance changes.

목차

I. 서론

II. 이론적 고찰

III. 연구방법

IV. 분석결과

V. 논의 및 결론

참고문헌

키워드

의료관광 심리적 거리 해석수준이론 초점집단면담 Medical tourism Psychic distance Construal level theory Focus group interview