글로컬리즘을 향한 지역축제의 운영방안에 관한 질적 연구

• 영문명: A Qualitative Research on the Management Plans for Local Festival toward Glocalism: Focus on the Avignon Festival Case
• 발행기관: 한국관광학회
• 저자명: 정지은 이석규 정지영
• 간행물 정보: 『관광학연구』제37권 제10호, 97~117쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

This qualitative research addresses the management plans for local festival toward glocalism by analyzing the well-known Avignon festival. To suggest the more effective ways of improving the local festivals in Korea, we did some in-depth interviews with festival experts regarding the following 4 aspects of festival: ‘festival management’, ‘festival examples’, ‘festival theory(culture theory)’, and ‘festival consulting’. After that interviews, the five factors are found for effective management plans from the Avignon festival case analysis. In-depth interview that Hatch(2002) suggested and a qualitative study of Seidman(2006) are used for analysing research. The factors are: historicity (regionality) or placeness/ cultural character/ friendliness/ operability/ economic feasibility. This study proposes the importance of the “glocalism” for the success of any local festival toward globalization. In addition, the results of this study will provide festival managers another theoretical evidence through the factor analysis of Avignon festival which leads local glocalism. The lessons from the Avignon festival analysis can be helpful at the site as measures for developing and succeeding lots of local festivals in Korea.

목차

I. 서론

II. 이론적 고찰

III. 질적 연구 방법

IV. 글로컬리즘을 향한 지역축제의 운영방안

V. 결론

참고문헌

키워드

축제 글로컬리즘 아비뇽 페스티벌 오프 아비뇽 페스티벌 심층면담 Festival Glocalism Festival d’Avignon Festival d’Avignon off In-depth interview