운하․유람선관광의 선택속성이 관광행동에 미치는 영향

• 영문명: The Influence of Canal․Cruise Selective Attribute On Tour Behavior: Based On Gyungin Ara Waterway
• 발행기관: 한국관광학회
• 저자명: 최성임 이희찬 문혜선
• 간행물 정보: 『관광학연구』제37권 제9호, 275~293쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.11.30

영문 초록

The purpose of this research study was to identify the attendees' visiting decisions factors on GyungIn Ara Waterway. The Analysis methods used IPA(Importance-Performance Analysis) by excel, and OPM(Ordered Probit model) by Limdep(LIMited DEPendent). The results of IPA revealed canal and around view, convince of parking in terminal and a function of tour in terminal in keep up the good work and Convince in Cruise, Price of food․ beverage in Cruise, Approach of terminal and connection of tour canal․cruise in Concentrate Here. To reduce the number of independent variables, the factor analysis was performed on the 23 selective attributes of canal․cruise, and four factors were derived - terminal factor, software of cruise, hardware of cruise, canal factor. Dependent variables were Satisfaction, Recommend and Revisit. This study found on canal factor was significant factor in canal․ cruise factor. The research reflects canal․cruise selection attribute by the visitors' on Gyungin Ara Waterway that it would be helpful to make management strategy for new tourism destination.

목차

I. 서론

II. 선행연구고찰

III. 조사 및 자료

IV. 분석 결과

V. 결론 및 시사점

참고문헌

키워드

경인아라뱃길 유람선․운하 선택속성 IPA분석 Gyungin ara waterway Canal․cruise selective attribute IPA analysis