리조트 선택과 이용에서 소셜미디어 정보탐색의 역할과 공유

• 영문명: The Role and Sharing of Information Search with Social Media in the Process of Choice and Using of Resort
• 발행기관: 한국관광학회
• 저자명: 고동완 황현성
• 간행물 정보: 『관광학연구』제37권 제9호, 255~274쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.11.30

영문 초록

This study explores the consideration level of tourism information of suppliers and social media in the information search process, and discusses the role and sharing of information search with social media in the recommendation process. The measurement contents were reconstructed by existing research results with 5-point Likert scales. Data were collected from 210 users who have been to resorts in the last two years by online survey during Oct. 19th to Nov. 18th, 2011. As a result of analysis, the resort users considered the social media information (mean 3.15 to 3.54) more than suppliers’ information(mean 2.60 to 3.29). In particular, the BLOG information was revealed the most important source(mean 3.54). Also, the users intend to share their post-occupancy experience and evaluation for the resort with social media networks. It means that the information search in the process of a resort choice and the share of their experience after using the resort are circulated in the social media domain. The findings have significant implications for the establishment of online marketing strategies of resorts.

목차

I. 서론

II. 이론적 배경

III. 연구 방법

IV. 결과 및 고찰

V. 결론

참고문헌

키워드

소셜미디어 관광정보 원천 리조트 선택속성 리조트 만족 Social media Tourism information source Selected attributes of resort Resort satisfaction