국토종주 자전거길 이용객의 선택속성에 따른 시장세분화

• 영문명: Market Segmentation by Choice Attributes of the Users to the Cross-Country Cycling Road
• 발행기관: 한국관광학회
• 저자명: 정대영 한진성 정현우 윤지환
• 간행물 정보: 『관광학연구』제37권 제9호, 231~253쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.11.30

영문 초록

This study was to examine the differences of cycle trail choice attributes for cyclists who have visited Cross-Country Cycling Road. For empirical study, the survey was performed on cyclists who visited one of Cross-Country Cycling Road. Valid data were collected from 248 respondents from May 10 to 12, 2013. As a result, six choice attribute factors were derived by means of factor analysis. Also, by conducting cluster analysis, which was based on six choice attribute factors, yielded three different clusters. The result indicates that choice attributes have significant differences according to demographic and visiting characteristics. Specifically, there were differences according to age, educating level, income level, visiting frequency and visiting companion. In addition, findings showed that there were significant difference among the clusters in terms of their revisit intention. Based on the aforementioned results, practical implications were suggested that how to improve Country Cycle Trail by analysing the people who visit cycle trails in a various way.

목차

I. 서론

II. 이론적 고찰

III. 연구방법

IV. 연구결과

V. 결론

참고문헌

키워드

국토종주 자전거길 자전거길 선택속성 시장세분화 Cross-country cycling road Cycle trail choice attribute Market segmentation