전문화 수준에 따른 탐조객의 참여 동기 차이

• 영문명: Level of Specialization and Participant Motivations among Korean Birdwatchers
• 발행기관: 한국관광학회
• 저자명: 이진형
• 간행물 정보: 『관광학연구』제37권 제9호, 167~184쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.11.30

영문 초록

From the perspective of expectancy-value theory, this study examined the relationship between level of specialization and participant motivations among Korean birdwatchers. In order to test the relationship, data were collected from three different segments of Korean birdwatching population: Chonsoonman Birdwatching Tour participants, members of the Korean Wildbird Society, and members of the Amateur Birdwatching Group. Results from this study indicated that the members of Korean Wildbird Society were the most highly specialized birders, while Chonsoonman Birdwatching Tour participants were the least skilled birdwatchers. Further analysis revealed significant differences in birdwatching motivations among the three different segments of birdwatching population. Based on the results from this study, several points were made from the perspectives of birdwatching festival planning. Future research directions were discussed at the end of the study.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 분석결과

V. 요약 및 논의

참고문헌

키워드

레크리에이션 전문화 참여동기 탐조 기대-가치이론 Recreational specialization Participant motivation Birdwatching Expectancy-value theory