오토캠핑장 선호유형 결정요인

• 영문명: Determinants of Visitors’ Preference on Auto Camping Site
• 발행기관: 한국관광학회
• 저자명: 박덕병 김경희
• 간행물 정보: 『관광학연구』제37권 제6호, 77~99쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.08.31

영문 초록

Recently, the numbers of families who participate in outdoor recreation activities have dramatically increased. This study aims to identify the determinants of preference on auto camping site. On-site survey was conducted for 491 campers in the auto camping sites with self-administered questionnaires. The preference on auto camping site was categorized into three main types: agricultural experience, relaxation, and convenience facility. The estimation of a multinominal logistic regression model determines the characteristics of campers who are most likely to opt for each type of preference for location of auto campiing site. Results indicated that the most important determinants on preference on auto camping site were 'gender', ‘accompany’, 'selection attribute', ‘motivation’, ‘number of tent’, and ‘size of camp site’. The results implied that agricultural experience type should be focus pick your own farms or fruits collection program, and relaxation type should be focus engage in healing or forest therapy. Convenience facility type should be concentrates on providing facilities like cabin or cafes. It is expected that this study will be contributed to expand the scope of outdoor recreation tourism.

목차

I. 서론

II. 선행연구

III. 연구방법

IV. 연구결과

V. 결론

참고문헌

키워드

오토캠핑 결정요인 다중로지스틱 회귀분석 Auto camping Determinants Multinomial logistic regression