항공사의 환경적 CSR이 고객 태도 및 충성도에 미치는 효과

• 영문명: The effects of Airline's Environmental CSR on Passengers’ Attitude and Loyalty: Moderating Role of Environmental Concern
• 발행기관: 관광경영학회
• 저자명: 장진주 유예경 김인신
• 간행물 정보: 『관광경영연구』제25권 제1호, 113~129쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.01.31

영문 초록

The current study aims to examine the roles of airline's corporate social responsibility(CSR). Specifically, the effect of airline's environmental CSR on passengers’ attitude towards the airline and loyalty was investigated. The relationship between passengers’ attitude and loyalty was also examined. In addition, the moderating function of environmental concern was verified. The conceptual model of the study was designed based on the previous research and the research model was empirically tested. The web-based survey was conducted and analyzed the data collected from the 426 passengers who had traveled abroad by airplane within one year because the passengers should recall their flight experience. The analysis results indicated that the airlines’ environmental CSR activities influenced passengers’ favorable attitude and enhanced their loyalty; and the effect of passengers’ attitude on loyalty was also significant. Moreover, environmental concern played a significant moderating role in the relationship between airline's environmental CSR activity and customer attitude. The results of the research provided academic and practical implications.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Airline's Environmental CSR Customer Attitude Loyalty Environmental Concern