온라인 HMR소비자의 정보채택 결정요인에 관한 연구

• 영문명: A Study on the Determinants of Information Adoption of Online HMR Consumers: Application of information adoption model
• 발행기관: 관광경영학회
• 저자명: 전미란
• 간행물 정보: 『관광경영연구』제25권 제3호, 427~453쪽, 전체 27쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.05.31

영문 초록

This study aims to identify the determinants of HMR consumers' information adoption amid the recent proliferation of untact consumption culture, and to increase the growth and level of HMR in the fast-growing HMR market. This study analyzed from the perspective of the Information Adoption Model (IAM), and the analysis showed that the relevance and neutrality of subfactors of HMR information quality had a significant impact on information usability, but brevity did not. It has been shown that veracity, expertise, and reputation, subfactors of the information source's public confidence, have had a significant impact on information utility, and information utility has had a significant impact on information adoption. This means that HMR consumers adopt information from the information quality of the central path relevance and neutrality, and from the sources of truth, expertise, and reputation of the surrounding path, if they perceive it as useful. The results of this study will be a source of extensive marketing activities by restaurants and food companies that recognize the importance of online HMR consumers' information processing processes, and will contribute to the rapid growth of the HMR market and the level of HMR in Korea.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

HMR Information Adoption Model Argument Quality Source Credibility Information Usefulness