제주방문 외국인 개별여행객의 수용태세 정책에 관한 우선순위 설정

• 영문명: Selecting Priority of Tourism Preparation Policy for Foreign Free Independent Travelers in Jeju
• 발행기관: 한국관광학회
• 저자명: 정승훈 고미영
• 간행물 정보: 『관광학연구』제37권 제4호, 97~116쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.05.31

영문 초록

The market of free independent travelers' market is emerging as a new trend in the influence of increasing travel experience and spread of information through internet. It is necessary to establish tourism preparations for attracting foreign free independent travelers considering the market size and importance of foreign free independent travelers in the future. The purpose of this study is to select priority of tourism preparation policy for foreign free independent travelers in Jeju. For achieving the objective of the study, reference study was examined and survey of the experts and AHP were conducted for the empirical study. As a result of AHP, the development of nature experience tourism product, the development of Jeju tourism brand and the strengthening online marketing were selected important policy tasks by priority. The result of the study will be useful to improve of tourism preparation and establish effective policy for foreign free independent traveler.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 분석결과

V. 결론

참고문헌

키워드

FIT 관광 수용태세 AHP Free independent traveler Tourism preparations Analytic hierarchy process