캠핑 전문화수준에 따른 제약요인인식과 제약협상전략의 차이

• 영문명: Differences of Perceived Constraints and Negotiation Strategies by the Level of Camping Specialization
• 발행기관: 한국관광학회
• 저자명: 이영란 김형곤 오치옥
• 간행물 정보: 『관광학연구』제37권 제2호, 213~232쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.03.31

영문 초록

This study investigates whether and how campers differ from each other in terms of perceived constraints and negotiation strategies by recreation specialization level in camping. The concept of recreation specialization has been applied to segment campers particularly via a self-classification measure. An on-site field survey was conducted with campers at three different campgrounds. Study results show that committed (i.e., more specialized) campers tend to perceive leisure constraints less than active and general (i.e., less specialized) campers. However, there were no significant differences between general and active campers. In terms of negotiation strategies, committed campers were more likely to exercise negotiation strategies than the other two specialization groups. Similarly active campers were more interested in using different negotiation strategies than general campers. A concept of effort justification was proposed as a psychological mechanism to explain the results shown in this study. Future research will be beneficial to confirm study findings here in other recreation and tourism settings.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 결과

V. 결론

참고문헌

키워드

레크리에이션 전문화 캠핑 여가제약 제약협상전략 Recreation specialization Camping Leisure constraint Negotiation strategies