생태 해설을 통한 NEP 인식에 미치는 영향요인 연구

• 영문명: A Study on Determinants Affecting the Perception of New Environmental Paradigm(NEP) Through Ecological Interpretation
• 발행기관: 한국관광학회
• 저자명: 오민재
• 간행물 정보: 『관광학연구』제37권 제1호, 167~190쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.02.28

영문 초록

This research was conducted for the purpose of exploring determinants affecting the perception of new environmental paradigm (NEP) and revealing its marketing implementations. Results from analysis are as follows. First, 3 factors (humans over nature, balance of nature, limits to growth) were delineated among 12 NEP scales, and 3 factors (contents, media, method) among interpretation program through factor analyses. By utilizing factor analysis there were derived 3 factors (functional value, overall value, emotional value) among perceived value, and 2 factors (satisfaction of visit, satisfaction of interpretation) among satisfaction variables. To understand the level of environmental perception, this study used sum of NEP scales and by utilizing K-means cluster analysis, total samples were divided into 3 groups (high NEP group [n=122, 52≤NEP], medium NEP group [n=244, 44≤NEP≤ 51], low NEP group [n=74, NEP≤43]). Third, the determinant variables having influence on each segment cluster were derived such as visitors’ characteristics (age, income and length of time), interpretation program (contents), perceived value (functional value), satisfaction (satisfaction of interpretation).

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 분석결과

V. 결론

참고문헌

키워드

신환경패러다임 생태해설 해설프로그램 지각된 가치 만족 New Environmental Paradigm NEP Ecological interpretation Interpretation program Perceived value Satisfaction