베이비부머 세대 레스토랑 고객의 웰빙인지도 및 진취적 기업평가에 영향을 주는 유형적/무형적 단서 고찰

• 영문명: Investigating the Tangible and Intangible Cues Influencing Baby Boomer Perception of Well-being Food and Perceived Firm Innovativeness in the Luxury Restaurant Industry: The Moderating Role of Hedonism
• 발행기관: 한국관광학회
• 저자명: 이환의 김인신 현성협
• 간행물 정보: 『관광학연구』제36권 제8호, 185~205쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.10.31

영문 초록

The purpose of this research is to (1) investigate the tangible and intangible cues influencing baby boomer perception of well-being food and perceived firm innovativeness, and (2) to examine the moderating role of hedonism. A literature review identified the theoretical relationships among tangible and intangible cues, the perception of well-being food, and perceived firm innovativeness. The proposed hypotheses were tested using the empirical data collected from 182 baby boomers who reported having recently visited a luxury restaurant. According to the data analysis results, it was revealed that food quality, decor and artifacts, employees' attractiveness all have critical impact on patrons' overall perception of well-being. And, in addition, the the effects of service quality and ambient conditions exerted a significant towards the perception of well-being. Moreover, there was a statistically significant link between hedonism’s moderating role towards perceptions of what constitutes a well-being. Based on the findings, managerial implications were discussed.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 실증분석 결과

V. 결론 및 시사점

참고문헌

키워드

베이비 부머 웰빙 인지도 진취적 기업평가 쾌락주의 Baby boomer Well-being perception Perceived firm innovativeness Hedonism