호텔 레스토랑의 수익경영(Revenue Management)에 관한 연구

• 영문명: A Study of Revenue Management Practices in Hotel Restaurants
• 발행기관: 한국관광학회
• 저자명: 구원일 정유경 안윤영
• 간행물 정보: 『관광학연구』제36권 제8호, 117~137쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.10.31

영문 초록

The purpose of this study is to further identify Revenue Management practices conducted by hotel restaurants. In order to fulfill the purpose, financial data, including Revenue per available seat (RevPas) figures individual hotel restaurants were obtained and correlation and regression analysis between RevPAS and its components was performed. Correlation analysis outputs demonstrate that indicators related to RevPAS are highly correlated to total revenue, the number of customers, the average customer transaction, seat turnover and the number of seats. Regression analysis results identified that average customer transaction, turnover of seat and F&B revenue to be the most influential indicators for restaurant performance. This study can contribute to understanding the present circumstances and recognizing the importance of revenue management in hotel restaurants which has become increasingly competitive. The outcome of this study is intended to assist hotel restaurant managers adopt appropriate revenue management practices but also to identify opportunities for consistent revenue growth.

목차

I. 서론

II. 이론적 배경

III. 연구설계

IV. 실증분석

V. 결론

참고문헌

키워드

호텔 레스토랑 캐파관리 수익경영 가능한 좌석당 수익률 Hotel restaurant Capacity management Revenue management RevPAS