유희적 갬블링 활동에 미치는 영향요인 추정

• 영문명: Estimating Determinants of Recreational Gambling Activities: Comparison between Logit and Ordered Logit Models
• 발행기관: 한국관광학회
• 저자명: 문지효 이충기 송학준
• 간행물 정보: 『관광학연구』제36권 제7호, 177~195쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.09.30

영문 초록

The purpose of this study was to estimate the determinants of recreational casino gambling activities using logit and ordered logit models. To this end, an onsite visitor survey was conducted at Kangwon Land Casino. Three main factors (demographic, visit-related, and social-psychological factors) were included as independent variables in the models in order to understand recreational gamblers’ gambling activities. The results of this study reveal that married people and high income earners had a positive effect on the probability of being recreational gamblers. Further, that a low visit rate, overall satisfaction, and machine game preference were also found to affect the probability of being recreational gamblers. Finally, in terms of socialpsychological factors, low monetary motivation and less obsessive passion influenced the probability of being recreational gamblers. Practical implications to encourage responsible gambling culture are also presented based on the results of logit and ordered logit models.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 분석결과

V. 결론 및 시사점

참고문헌

키워드

카지노 갬블링 결정요인 로짓모델 순위로짓모델 Determinants of casino gambling Logit model Ordered logit model