생태관광 자원해설의 효과

• 영문명: Effectiveness of Ecotourism Interpretation: An Assesment of the Effect of Interpretation on the Cognition, Attitude, and Behavior among a Korean National Park Visitors
• 발행기관: 한국관광학회
• 저자명: 이진형
• 간행물 정보: 『관광학연구』제36권 제5호, 177~197쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

Interpretation has been considered as the 'soul' of ecotourism due to its possible effectiveness on the visitors' environmental cognition, attitude, and behavior intentions; yet, to date, little research has empirically tested their effects. Therefore, the aim of this study was to empirically test the effects of the above environmental interpretations at a Korea national park on visitors's cognition, attitude and behavior. Data were collected from 383 visitors of Jirsan National Park from August to October 2010. Interpretation Evaluation Tool Kit, developed by Ham and Weiler (2006), was used to measure the effects. The results showed that overall the interpretations made signigicant positive impacts on the visitors' cognition, attitude and behavior intentions. In particular, the respondents were most likely to agree that the interpretation programs made positive impacts on their attitude of environmental conservation, while they were least likely agree that the interpretation program influenced a positive impact on their personal value system. The results also showed that visitors' motivation might determine better than the length of interpretation time for the effectiveness of interpretations. Practical implications and future research direction were discussed at the end of the study.

목차

Ⅰ. 서론

Ⅱ. 선행연구의 검토

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 요약 및 논의

키워드

생태관광 자연해설 해설평가척도 국립공원 Ecotourism Environmental interpretation Interpretation evaluation tool kit National park