관광자의 지각된 가치가 관광만족 및 행동의도에 미치는 영향

• 영문명: The Affects of Tourist's Perceived Value on Satisfaction and Behavioral Intentions in Jeju Tourists
• 발행기관: 한국관광학회
• 저자명: 최병길
• 간행물 정보: 『관광학연구』제36권 제4호, 101~119쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.05.31

영문 초록

This study attempted to contribute to a number of the suggested relationships between perceived value, satisfaction, and behavioral intentions in a tourism context. It used a multidimensional dimension of perceived value including not only cognitive values known as functional, monetary and time and effort value but also affective values such as social, emotional and novelty value. Data were collected from pleasure travellers in Jeju. The derived implications on the basis of these analyses are as follows; First, the perceived values except social value are all affective factors to the tourist satisfaction, Second, behavioral intentions are decided by all the perceived values as well as tourist satisfaction. Finally, the major values affecting satisfaction and behavioral intention are different. Time and effort value, and monetary value are major factors influencing tourist satisfaction; however, according to the study, emotional and functional values represent the most influential factors towards tourists’ behavioral intentions.

목차

I. 서론

II. 연구의 이론적 배경

III. 연구방법

IV. 분석결과

V. 결론

참고문헌

키워드

관광자의 지각된 가치 관광만족 행동의도 Tourist's perceived value Tour satisfaction Behavior intention