유기농 식품 소비자의 지각된 가치, 지각된 품질, 환경몰입, 구매태도 및 구매의도 간의 구조적 관계

• 영문명: The Structural Relationship of Perceived Value, Perceived Quality, Environmental Committment, Purchasing Attitude and Purchasing Intention of Organic Food Consumer
• 발행기관: 한국관광학회
• 저자명: 이환의 김현철
• 간행물 정보: 『관광학연구』제36권 제3호, 295~318쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.04.30

영문 초록

This study examined the structural relationship among perceived quality, perceived value, environmental commitment, purchasing attitude, and purchasing intention, and also the moderating roles of environmental concern of organic food consumers. A total of 420 questionnaires were distributed to female consumers in Seoul and Gyeonggi area, of which 380 were deemed usable for the statistical analysis. To test a total of six research hypotheses, a structural equation modeling approach was utilized and a multi- group analysis was performed to test for the moderating effects of environmental concern. Based on data analysis, the results indicate that perceived value significantly affects environmental commitment which leads purchasing attitude and purchasing intentions while perceived quality indicated no significant effect on environmental commitment. In addition, the moderating effect of environmental concern between environmental commitment and purchasing attitude of organic food was significantly apparent. The Study’s findings provide some meaningful theoretical and managerial implications for organic food industry. Limitations and future research directions were also discussed.

목차

I. 서론

II. 이론적 배경과 연구가설

III. 연구방법

IV. 실증분석

V. 결론 및 시사점

참고문헌

키워드

유기농 식품 지각된 품질 지각된 가치 환경몰입 구매태도 Organic food Perceived quality Perceived value Environmental commitment Purchasing attitude