농촌관광사업 경영주의 사업시작동기 영향요인

• 영문명: Factors Affecting Business Motivations of Rural Tourism Operators
• 발행기관: 한국관광학회
• 저자명: 박덕병 김경희
• 간행물 정보: 『관광학연구』제36권 제1호, 263~286쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.02.29

영문 초록

The study aims to identify the factors influencing rural tourism operators' motivation as a entrepreneurship. On-site survey was conducted for entrepreneurs in the rural tourism communities with self-administered questionnaires. The survey was obtained from 293 questionnaires in the study area. A factor-clustering method identified three distinct segments; low motivated (32.9%), lifestyle and utilize resource (27.7%), and increase income (39.4%). The estimation of a Multinominal logistic regression model determines the characteristics of rural tourism entrepreneurs who are most likely to opt for each type of motivation of participating for rural tourism business. Results indicated that The most important determinants on motivation of participating for rural tourism business were 'farm size', ‘main crop’, 'type of tourism business.' The motivational aspect of entrepreneurs should be considered for rural tourism development.

목차

Ⅰ. 서론

Ⅱ. 선행연구

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

농촌관광 사업동기 다중로지스틱 회귀분석 Rural tourism Business motivation Multinomial logistic regression