중국인 관광객의 면세점 쇼핑동기와 만족

• 영문명: Duty Free Shopping Motivation and Satisfaction of Chinese Tourists
• 발행기관: 한국관광학회
• 저자명: 고미영 오상훈
• 간행물 정보: 『관광학연구』제36권 제1호, 201~1쪽, 전체 1쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.02.29

영문 초록

The purpose of this study is to examine the motivation for duty free shopping along with the reported satisfaction variances as they relate to demographic characteristics of Chinese tourists. Additionally, the study attempted to explore how differing levels of motivation for duty free shopping had an effect on overall shopping satisfaction. To satisfy the research objectives, a theoretical study related to motivation for shopping motivation and satisfaction of tourists was reviewed and hypothesis was proposed based on the findings of previous academic literature. Data were collected from 263 Chinese tourists; all of whom having had duty free shopping experiences during their travel to Jeju Island. The results show that there are statistically significant differences in duty free shopping motivation and satisfaction according to differing demographic characteristics. In addition, duty previous motivation for partaking in duty free shopping corresponded with differing levels of shopping satisfaction experienced. Based on the study results, implications and future study directions were suggested.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

면세점 쇼핑 면세점 쇼핑동기 쇼핑만족 인구통계적 특성 Duty free shopping Duty-free shopping motivation Shopping satisfaction Demographic characteristics