국가 이미지가 관광지 태도와 행동의도에 미치는 영향 연구

• 영문명: The Effect of Country Image on Tourist Destination Attitudes and Behavioral Intentions
• 발행기관: 한국관광학회
• 저자명: 이명식 김창수
• 간행물 정보: 『관광학연구』제36권 제1호, 157~178쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.02.29

영문 초록

This goal of study is to enquire how tourism correlates with a country’s image as indicated in recent marketing literature, a majority of tourists will rely one’s image of a country rather than the travel itself or one’s economic benefit from the travel. The purpose of this study is to verify the effect that a country’s image has upon tourist attitudes and behavioral intentions. In this aim, the targets of the survey were Chinese tourists which comprise a large majority of Jeju foreign tourists as per the results released by the Korea Tourism Organization and Jeju Tourism Association in 2009. The results of the study indicate that, as long as there is an interdependent and complementary relationship among the country image, the tourist destination attitude and tourist behavioral intentions, cooperation and diversified efforts are required to induce positive attitudes and behavioral intentions of tourists. As tourist destination attitudes are very important factors for tourist behavioral intentions, efforts to increase favorable perceptions of destinations are required as a means of create greater visitation demand.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

국가 이미지 관광지 태도 관광객 행동의도 Country image Tourist attitudes Tourist behavioral intentions