강원도 녹색건강상품 개발에 대한 인식차이 분석

• 영문명: Analysis on Perception Deference of Mongolian and Medical Tourism Related Companies for Development of Green Health Tourism Products in Gangwon Province
• 발행기관: 한국관광학회
• 저자명: 한진영 지계웅 최은미
• 간행물 정보: 『관광학연구』제36권 제1호, 115~131쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.02.29

영문 초록

In this study on Green Health Tourism Products in Kangwon Province, Mongolian medical tourists were examined as prospective consumer along with providers such as medical tourism agencies, health and service sectors to obtain a better awareness of suitability and the divergence of cognition between consumers and providers concerning medical tourism product development. The results of the paired sample t-test indicate that there is no significant difference in propensity for aroma therapy, medical treatment, herbal food tasting, hot springs(Spa), atopic dermatitis treatment, Oriental Experience, and weight management. As it pertains to the appropriateness of tourism program configuration related to Medical Tourism Programs in Gangwon Province, there is little difference in perception between Mongolians and medical tourism companies on the forest and spa tourism program items respectively. The findings indicate that medical tourism products, in conjunction with forest and spa tourism program enable the region to better attract domestic and foreign medical tourists.

목차

Ⅰ. 서론

Ⅱ. 이론적 논의

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 함의

참고문헌

키워드

의료관광상품 개발 몽골의료관광객과 공급자 의료관광상품 구성 Product development of medical tourism Mongolian potential medical tourists and provider Medical tourism product configuration