소비계층에 따른 리조트 시설의 차별적 입지전략

• 영문명: Differential Location Strategies of Resort Facilities by Consumptive Class
• 발행기관: 한국관광학회
• 저자명: 柳光民 金南
• 간행물 정보: 『관광학연구』제35권 제10호, 33~55쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

Tourist space has been regarded as a space of social class. This study was to investigate consumers' social class based space differentiation strategies of 15 Korean ski resorts. Data for this study were collected using three different methods in 2010: questionnaires survey on resort staffs, visiting homepages and on-site observations. Results of this study showed that the Korean ski resort tended to differentiate their resort space and facilities for different types of consumers. Particularly, the Korean ski resorts had a separate entrance for a facility or space of high social class. In addition, in many cases, the Korean resorts located more expensive and luxurious lodging facilities on a separate place of higher altitude area. Facilities and spaces for high class were also likely to have a better landscape and window view. Results of this study suggested that the location and placement of the ski resort facilities might be the result of consumers' social class based differentiation strategies of Korean ski resorts. The strategies might reinforce the class identity of resort consumers and stimulate their consume desire.

목차

Ⅰ. 서론

Ⅱ. 이론고찰

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

리조트 구별짓기 시설입지 시선 Resort Distinction Facility location Gaze