예술관광에서 감정반응의 역할

• 영문명: Role of Emotional Responses in Arts Tourism: Focused on Performing Arts Experiences
• 발행기관: 한국관광학회
• 저자명: 張蕙援 崔炳吉
• 간행물 정보: 『관광학연구』제35권 제9호, 425~444쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.11.30

영문 초록

Based on the concept of Pine & Gilmore's four realms of an experience, this study determined the causal relationships between the visitors' experiences of performing arts, their emotional responses, overall satisfaction, and loyalty. Review of related literature suggested three different dimensions of emotional responses, such as enjoyment, emotional dominance and arousal. The data were collected from 280 Chinese travellers who visited Jeju Island and watched the famous Korean performance “Nanta” as one of their itineraries. Results showed that almost all of the four dimensions of the respondents' expediencies of performing art tourism were positively associated with their emotional responses of enjoyment, emotional dominance and arousal. Results also indicated that the respondents' emotional enjoyment and dominance made significant impacts on their overall performance satisfaction. However, the respondents' experience of emotional dominance did not make significant effect on their overall performance satisfaction. Finally, results also showed that the respondents' level of satisfaction was significantly correlated to their active royalty.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

문화관광 예술관광 감정반응 능동적 충성도 공연예술 체험 전반적 만족 Culture tourism Arts tourism Emotional responses Active loyalty Performing arts experiences General satisfaction