고택체험 잠재방문객의 방문동기유형별 특성과 선택속성, 선호활동의 차이 분석

• 영문명: Differences in Selection Attributes and Preferred Activity between Types of Visitors’s Motivations in Potential Visitor Traditional Old House Stay in Andong City
• 발행기관: 한국관광학회
• 저자명: 宋完九 李東珉
• 간행물 정보: 『관광학연구』제35권 제9호, 401~424쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.11.30

영문 초록

Traditional old house, which is called as 'Gotaek' in Korean, has been received some attentions as a culture tourism resource from local and central government. However, not many studies to date have provided basic marketing information of the Gotaek experience tourism market. This study was to segment the Gotaek experience tourism market in terms of the visitor motivation. The data used in this study were collected from 212 visitors of Andong City. Results of a cluster analysis suggested four different types of Gotaek experience tourism visitors(Gotaek experience seekers, relaxation seekers, education seekers. and the disinterested). Results also showed that there were significant differences among the four groups in terms of their Gotaek choice attributes and preferred activities.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석결과

Ⅴ. 결론

참고문헌

키워드

문화 관광 고택 체험 동기 선호활동 선택속성 Culture tourism Traditional old house stay Motivation Preferred activity Selection attribute