문화관광 해설이 인지, 감정, 몰입 및 문화유산 방문의도에 미치는 영향

• 영문명: Structural Relationships between Tour Interpretation, Cognition, Affection, Flow and Intention to Visit: Focused on visitors of Gyeongbokgung Palace and Changdeokgung Palace accompanied with tour interpreter
• 발행기관: 한국관광학회
• 저자명: 金珠延 李敏在 安敬謀
• 간행물 정보: 『관광학연구』제35권 제9호, 361~381쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.11.30

영문 초록

This study was to examine the relationship between visitors' perception of cultural tourism interpretation service, their cognitive and affective responses, experience of flow, and intention to visit. Based on a review of related literature, the service quality of cultural interpretation service was measure by five items which included interest, fidelity, education, effectiveness, communication. Data was collected from 236 Korean, Japanese, Chinese and other foreigners who visited the Gyeongbokgung Palace and Changdeokgung Palace with tour interpreters. Results of a structural equation model analysis indicated that perception on the interpretation service had significant positive effects on cognitive and affective response. Results also showed that visitors' cognitive response/affective response, and flow also made significant positive effects on visitors' intention to visit.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

문화관광 문화해설사 관광해설 인지적․감정적 반응 Culture tourism Culture Interpreter Tour interpretation guided-tour Cognitive and affective response