방한 중국인 관광객의 다목적지 여행 영향요인에 관한 연구

• 영문명: Factors Influencing Chinese Travelers' Multi-destination Trip in Korea: Capital Area versus Other Areas
• 발행기관: 한국관광학회
• 저자명: 金玟炯 秋承佑 黃永炫
• 간행물 정보: 『관광학연구』제35권 제9호, 283~296쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.11.30

영문 초록

This study examined multi-destination trip patterns of Chinese travelers in Korea and to identify factors that influence their multi-destination trip behaviors. Data of Chinese travelers(n=1,149) who participated in the 'International Visitor Survey 2009' by Korea Culture & Tourism Institute were used for the empirical analyses. Results indicated that about 72% of respondents visited more than one city/province during their stay in Korea, and there visits were concentrated into the capital area including Seoul, Incheon, and GyeongGi Province. Result of a logit analysis revealed that Chinese travelers' multi-destination trip was significantly influenced by age, education level, trip purpose, type of visit, and length of trip. More specifically, individual traveller were more likely to participate in multi-destination trip than group tourists. In addition, Chinese travellers who visited Korea during the fall season were less likely to participate in multi-destination trip than the Chinese travellers who visited Korea during other seasons.

목차

Ⅰ. 서론

Ⅱ. 선행연구 고찰

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

중국인 관광객 공간행동 다목적지 수도권 Chinese traveler Spatial behavior Multi-destination trip Capital area