해랑 관광열차 이용객들의 추구편익, 지각된 가치, 만족도 및 충성도의 영향관계 분석

• 영문명: An Analysis on the Relationship among Hae-Rang Rail Cruise Users' Benefit Sought, Perceived Value, Satisfaction and Loyalty
• 발행기관: 한국관광학회
• 저자명: 최일선 김형준 길기연 정철
• 간행물 정보: 『관광학연구』제35권 제9호, 113~137쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.11.30

영문 초록

This study examined sightseeing train not as a mean of transportation but as a tourism resource itself. Particularly, this study was to investigate the relationship between the rail cruise users' benefit sought, perceived value, satisfaction and loyalty. Data were collected from the 203 customers of Hae-Rang rail cruise, which is one of the luxurious rail cruises in Korea, from May to July 2011. Results showed that in terms of the customers' benefit sought, the respondents of Hae-Rang rail cruise pursued relaxation and excitement rather than exploration. Results also empirically supported the impact of benefit sought on the perceived value, the impact of perceived value on the satisfaction, and finally the influence of satisfaction on the loyalty. However, there was no significant relationship between benefit sought and customer satisfaction. Also, perceived value and customer loyalty did not have a significant relationship. Theoretical and practical implications were discussed based on the results for marketers of the Hae-Rang Rail Cruise.

목차

Ⅰ. 서론

Ⅱ. 문헌연구

Ⅲ. 연구방법

Ⅳ. 분석결과

참고문헌

키워드

관광열차 추구편익 지각된 가치 만족도 충성도 Sightseeing train Benefit sought Perceived value Satisfaction Loyalty