외식고객의 블로그 이용행태와 서비스 품질 차원 연구

• 영문명: Consumer Perceptions of Blog Service Quality in the Restaurant Industry
• 발행기관: 한국관광학회
• 저자명: 李宣怜 尹惠賢 南宮榮
• 간행물 정보: 『관광학연구』제35권 제8호, 145~162쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.10.31

영문 초록

Blog marketing has become an important part of the hospitality industry. Recognizing the vital role blogs play in restaurant online-communication, this study attempts to 1) identify the dimensions of blog service quality in the restaurant industry and 2) assess the effects of these dimensions on overall blog usage satisfaction. A total of 293 samples were conveniently selected from people in their 20s and 30s because they were the majority of internet users. The results of a factor analysis identified five service quality dimensions of blogs: information, design, interactivity, reliability, and technology. Regression analysis was used to determine the relative importance of the blog service quality dimensions. The results showed that out of the five dimensions of blog service quality information, design, reliability, and technology had positive significant effects on overall blog usage satisfaction respectively. Implications of this study were also discussed.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

블로그 레스토랑 온라인구전 블로그 서비스 품질 Blog Restaurant Online word-of-mouth Blog service quality