2012 여수세계박람회 유치결정 후 방문의사에 영향을 미치는 결정요인 추정

• 영문명: Estimating Determinants of Willingness-to-Visit after Decision on the Venue of the International Exposition Yeosu Korea 2012
• 발행기관: 한국관광학회
• 저자명: 이충기 윤설민 이대은
• 간행물 정보: 『관광학연구』제35권 제6호, 119~138쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.08.31

영문 초록

This study was to estimate explanatory variables of willingness-to- visit(WTV) to the 2012 Yeosu Expo after the venue of the Expo had been decided to Yeosu, Korea. Based on the literature review, this study included age, interest, travel time, automobile, population, and income as important explanatory variables and WTV as a dependent variable. The results of logit model indicated that age, interest, and travel time were statistically significant when determining WTV to the Yeosu Expo. Specifically, variables of age and interest appeared to be positively related to WTV, whereas travel time was found negatively related to WTV as a barrier to travel. Interest in the Expo was found to be the most powerful determinant among other independent variables. Managerial implications for the Yeosu Expo were presented in the conclusion section.

목차

Ⅰ. 서론

Ⅱ. 엑스포 방문의사 결정요인에 관한 선행연구 검토

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

여수세계박람회 방문의사 관심도 로짓 모형 Yeosu Expo Willingness-to-visit Interest Logit model