여행상품 위험지각과 여행목적지 관광이미지 및 태도와의 관계 연구

• 영문명: A Research of a relationship between perceived risk of travel products, destination image and attitude: for Australia visitors
• 발행기관: 한국관광학회
• 저자명: 조성찬
• 간행물 정보: 『관광학연구』제35권 제6호, 99~117쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.08.31

영문 초록

Based on the previous literature on the perceived risk in the context of travel and tourism, destination image and attitude, this study proposed a structural model among the perceived risk of travel products, destination image and attitude. The data were collected via email and mail survey from 102 Korean visitors to Australia in 2008. Results of factor analysis generated four different factors of perceived rsik of travel products(i..e, functional risk, social psychological risk, monetary risk, bodily risk). Results also showed that the structural model partially fit the data. In particular, the respondents' perceived risk of money and body were negatively associated with their image on Australia as a tourism destination. However, the respondents' image on Australia both as a tourism destination and a country were all positively related to their attitude toward Australia. Practical implications and limitations of the study were also discussed.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 조사설계

Ⅳ. 분석결과 및 시사점

Ⅴ. 결론

참고문헌

키워드

위험지각 관광이미지 관광태도 호주방문자 Perceived risk Destination image Tourism attitude Australia visitors