관광목적지 장소정체성 측정에 관한 연구

• 영문명: Measuring the Place Identity of a Tourist Destination
• 발행기관: 한국관광학회
• 저자명: 최명진 엄서호
• 간행물 정보: 『관광학연구』제35권 제6호, 15~34쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.08.31

영문 초록

Place identity is the overall configuration of a particular place. It distinguishes a place from others, and is an important indicator of a destination's competitiveness. Based on the review of related literature, first, this study conceptualized place identity in terms of four dimensions: 1) natural environment, 2) human and social environment, 3) symbolic setting, and 4) functional setting. Then, the place identity of Jeju island was measured by the four dimension 12-item scale of destination place identity. Data were collected from 193 visitors of Jeju island in 2008. Results showed the scale had reliability and validity. Results also indicated the scale's applicability of explaining the respondents' revisit intention. More specifically, among the four dimensions of place identities, the human and social environment were identified as the most influential antecedent of revisit intention. Limitation and future research directions were also discussed.

목차

Ⅰ. 서론

Ⅱ. 관광목적지 장소정체성 구성영역

Ⅲ. 관광목적지 장소정체성 측정

Ⅳ. 장소정체성 측정 결과 분석

Ⅴ. 결론

참고문헌

키워드

장소정체성 장소정체성 구성영역 측정 재방문 의향 Place identity Dimensions of place identity Measurement Revisit intention