향토음식 소비동기에 따른 시장세분화에 관한 연구

• 영문명: A Study on Market Segment Based on Motivations to Taste Local foods: Focused on British Tourists
• 발행기관: 한국관광학회
• 저자명: 金永國 徐寶媛 安泰泓
• 간행물 정보: 『관광학연구』제35권 제5호, 373~391쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.06.30

영문 초록

This study attempted to segment tourists who had experienced local food at tourist destinations by their motivations to taste local food. The findings suggest that the market can be divided into three segments based on tourists’ motivations: ‘social relationship and health concern’, ‘cultural experience’, and ‘sensory appeal’. That is, typologies of tourists who had eaten local food can be categorized into ‘tourists seeking social relationship and health’, ‘tourists seeking the cultural experience of local food’, and ‘tourists seeking the sensory pleasure of local food’. In addition, a significant difference in the characteristics of tourists who had tasted local food at tourist destinations was observed in terms of age group. Implications are discussed relative to marketing strategies.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구내용 및 방법

Ⅳ. 연구결과

Ⅴ. 결론 및 제언

참고문헌

키워드

향토음식 시장세분화 동기 관광객행동 Local food Market segment Motivation Tourist behavior