외래관광객의 체험활동 선호도 및 참여의향에 관한 연구

• 영문명: Preferences of the Experience Activity by Inbound Tourists and Intention to Participate
• 발행기관: 한국관광학회
• 저자명: 韓松姬 尹裕植 崔允誌
• 간행물 정보: 『관광학연구』제35권 제5호, 235~254쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.06.30

영문 초록

This study examined foreign tourists's preferences toward Korea rural tourism hands-on activities and their intention to participate in the activities. A total of 316 sample was collected from four different groups of foreign tourists(i.e., Americans/Europeans, South-East Asians, Japanese and Chinese) at four famous tourist destinations in Korea from October to November 2010. Results of a factor analysis yielded to five different dimensions of rural tourism hands-on activities(i.e., agritourism, other activities, experiencing traditional culture, trying foods, eco-tourism) Results also found significant differences in preferences toward rural tourism hands-on activities by nationality and level of rural tourism experience. Lastly, results showed that the preference influenced on the intention to participate. Findings from this study suggest the importance of promoting unique traditional Korean culture for foreigners to attract them to rural tourist areas.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 연구 결과

Ⅴ. 결론

참고문헌

키워드

농촌관광 체험활동 선호도 참여의향 외래관광객 Rural tourism Preferences of the experience activity Intention to participate Inbound tourists