한식의 로하스이미지가 지각된 품질, 만족도와 행동의도에 미치는 영향

• 영문명: The Impact of LOHAS Image of Korean Food on Quality, Satisfaction, and Behavior Intention: A Case Study of Chinese Tourists Visiting Korea
• 발행기관: 한국관광학회
• 저자명: 李愛子 金弘彬 車碩彬
• 간행물 정보: 『관광학연구』제35권 제3호, 133~153쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.04.30

영문 초록

Surveying 208 Chinese tourists visiting Korea, this study aimed to delineate the underlying dimensions of LOHAS image on Korean food and to analyze the relationships between the LOHAS image, quality, satisfaction of Korean food and behavioral intention among the respondents. Results of a factor analysis yielded two dimensions of LOHAS image of Korean food(i.e., pro-environment & health) and two dimensions of Korean food quality(i.e., menu diversity/value & restaurant environment). Results of a structural equation model analysis showed that the respondents' perception on the pro-environment image of Korean food had positive effect on their perception of menu diversity/value of Korean food and Korean restaurant environment. Results also indicated that the respondents' perception on the Korean restaurant environment had positive effect on their level of satisfaction of Korean food. Finally, the respondents' level of satisfaction on Korean food had positive effect on their behavioral intention. Implications and future research directions were also discussed.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

한식 로하스 이미지 행동의도 중국관광객 Korean food LOHAS Image Behavioral intention Chinese tourists